Olympic Gold Medalist Beezie Madden Wins Vita Flex Victory Pass Award during the FTI WEF

Beezie Madden rode away as the Vita Flex Victory Pass Award winner when she and Mademoiselle won the $31,000 WEF Challenge Cup. (Photo courtesy of JRPR)

Wellington, FL (March 31, 2011) – Olympic Gold Medalist Beezie Madden and Mademoiselle, owned by Abigail Wexner, raced to victory in the $31,000 WEF Challenge Cup during the sixth week of the 2011 FTI Winter Equestrian Festival (WEF). As the winner of the class, Madden also rode away with the Vita Flex Victory Pass Award, sponsored by Vita Flex Nutrition.

“My horse was terrific,” Madden said, as she rode out of the winner’s circle. “She was out here last year so I had confidence that she would be good. She was fantastic, especially in the jump-off.”

The Grand Prix, which was held on the grass at The Stadium, featured 29 entries with nine riders going clean in the first round to advance to the jump-off. Madden commented that she liked the grass field venue and won the $75,000 Grand Prix last year in the same location aboard Coral Reef’s Via Volo. The Challenge Cup was Madden’s first Grand Prix victory of the 2011 WEF season.

Madden edged out second place winner McLain Ward, who also finished the jump-off with a clear round, by less than one second. “I want to thank Vita Flex for all they do and especially for helping to sponsor the class,” Madden said.

Madden, who is originally from Milwaukee, Wisconsin, has made her mark on the show jumping world including winning Gold Medals at the 2004 Athens Olympics and the 2008 Beijing Olympics. She has twice been named the American Grand Prix Association Rider of the Year and was the first woman to pass the million dollar mark in show jumping earnings.

“Beezie is a show jumper that stands out above all the rest and we are thrilled to recognize her as the Vita Flex Victory Pass Award winner during the WEF Challenge Cup,” said Allyson St. Vincent, brand manager for Vita Flex Nutrition. “Whenever Beezie enters the ring you can bet you will be watching an amazing ride. No matter what horse she is riding, Beezie really gives it her all and she is a wonderful ambassador for equestrian sports. I know Beezie will find that, like all elite equine competitors seeking maximum performance, Vita Flex supplements deliver winning results and are innovative, cutting edge products backed by the latest in scientific research.”

Vita Flex Nutrition delivers winning results with innovative equine products formulated specifically for the extreme performance demands of equine athletes.  Researched and tested by equine nutritionists and veterinarians, Vita Flex products have been relied upon for more than two decades by owners, trainers and top riders.  Joint supplements, such as Equinyl Combo, contain the patented ComfortX ingredient which helps manage inflammation associated with training and competition, provides joint health support, increases flexibility and shortens recovery time by reducing the emigration of neutrophils to the site of the inflammation.

For more information about Vita Flex Nutrition products, visit their website at www.vitaflex.com or call (800) 848-2359.

ComfortX, Equinyl, and Vita Flex are trademarks of Farnam Companies, Inc.

For more information contact:
Johnny Robb, JRPR
(561) 753-4608
johnnyrobb@mac.com

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