Category Archives: Web Development

My work credentials & process that brought me to doing web development. Web designing, blogger development, graphics, internet strategies, social networking, marketing, advertising.

The Dressage on the First Coast Spring 2011 show program “Thank You” ad from Jerry Rehkopf

Click for larger image

My Northeast Florida Dressage Association (NFDA) club’s Dressage on the First Coast Spring 2011 show is coming up this weekend (April 9-10th) and boy has there been a flurry of work to do to get everything ready for it. Everything else has had to be put on hold, even getting my newsletter out before the end of March. My attempt to get it out the week before that was thwarted by a frustrating technical issue of my ESP not ‘talking’ to my ISP which took me 4 days to finally get resolved.  Hence my March newsletter has become my Spring newsletter or a March/April newsletter.

My wonderful husband offered to do an advertisement for the show program as the EVP of HorsesintheSouth.com. We were trying to decide what he would say in the program ad as I already have an ad for HorsesintheSouth.com in it, so we decided that we would just thank all of our current clients, banner advertisers and affiliates. My graphic designer, Beth Webb, who also did the show program for us on a last minute notice just told me to write up some text and she would make an ad out of it. Well, 3-4 hours later, I came up with this huge text-heavy ad that feels like I am thanking everyone for an academy award or something, it is so long!  I didn’t know where to stop, I am so lucky to have such wonderful clients and advertisers.  And, these are just the current ones!  So I figured this would also be a good editorial so that all of the HorsesintheSouth.com readers and AHorseBlog.com readers will see these accolades instead of it just being confined to a horse show program.

Click on image for larger view.

It reads like this, but the layout that Beth did is gorgeous, as is the show program that she did for the Dressage on the First Coast.

Jerry Rehkopf, husband to Teri Rehkopf the website developer of DressageontheFirstCoast.com and CEO/Owner/Producer of HorsesintheSouth.com and AHorseBlog.com, plus her corporate website SynergyEtc.com, wants to wish the NFDA, Northeast Florida Dressage Association, nfladressage.org, host to the Dressage on the First Coast, USDF/USEF recognized show, and the competitors the best of luck for this show and to thank all of Teri’s clients, current advertisers and website she supports.

The list of her clients in alphabetical order, many of which have been her clients since the early 2000’s, are:

Website Clients:

ASmallCleverness.com – Rubber stamp store for people who love to create with stamps.

EquineSportsTrainer.net – Ashley Davis, Equine Sports Trainer and Performance Consultant.

ALGGraphics.com – Flexo and Screen printer of specialty labels.

DogwoodSportHorses.com – Breeders of excellent bloodline European cross warmblood sport horses for sale; featuring the branded Westfalen, and approved RPSI breeding stallion, Freedom Hall.

DressageontheFirstCoast.com – The website for the twice yearly recognized show; started for the 2005 Region 3 Championships held at the Jacksonville Equestrian Center.

Feedin’ Time – Animal feed & supply store. See the store link on HorsesintheSouth.com/feedintime

FloridaMaritimeLawyers.com – Florida-based law firm which concentrates in trial litigation in the field of admiralty, cruise line and maritime law.

James “Shea” Walsh – HorsesintheSouth.com/sheawalsh; 1988 Olympian represented Ireland. Instruction and clinics locally and abroad.

KDEquine.com – Kathy Daly — Classical Dressage trainer, clinician. USEF “r” Dressage judge; my first website started in 1997. I wanted to give back to Kathy for all of the wonderful training she had and has done for me and my horses. We still get many “phone” training lessons and I used to get “Kitchen Table” lessons when she would stay with me when I lived in Jacksonville and she would get to my place too late for a lesson. One day I am going to write a book for her on these lessons, she is that good at explaining what to do!

PostHillFarm.com – Breeders and sales of show ponies.

Sundance Farm – HorsesintheSouth.com/sundancefarm; Featuring Swedish Warmblood, AWS approved stallion, Synchronicity; Lupe Guarderas, owner, competitor, trainer and Dressage judge.

SuncoastBedding.com – Premium ultra-compressed pine shavings animal bedding.

TripleKBarC.com – Preserving the “Last Chance” naturally-gaited, old-time Albert Dement foundation line of Tennessee Walking Horses. Dement mares for sale to selected breeding homes.

Current Banner Advertisers and Others that we Support:

CanterburyShowPlace.com – Central Florida’s nicest equestrian showplace with an indoor covered and lighted arena, and 3 outdoor rings, 5 show barns, clubhouse and more!

ClassicCompany.com – Show management that we support; production of multiple shows throughout the South.

EquineColicReliefAmerica.com – Amazing product that we have personally used to stop colic.

HorsesintheSouth.Equine.com – Our Classified Ads – co-branded with Equine.com

FlashpointMediaServices.com and FlashPointPhotography.com – Robbie and Greg Meisel who we love and support, specialize in performance and event portrait photography, and press releases for Classic Company, LLC show management.

JaneHeart.com – Gorgeous equestrian and dog lines of jewelry including Secretariat™ and Barbaro™ licensed jewelry.

KAMAnimalServices.com – KAM’s Equine Learning Circle offers FREE webinars every month and we list weekly tips each Monday and support them with a banner link.

MahanFarm.com – 113 acre boarding, show and clinic facility in Tallahassee, FL. Summer camp held in conjunction with Feather Oaks Farm. Brett Barteld, Owner

NagHorseRanch.com – Home of the Nose Shade, formerly called Nag Nose Shade to stop sunburned horses’ muzzles.

NFHJA.com/ North Florida Hunter Jumper Association – We support them, especially during the Jacksonville Winter Series.

Fleet Footing International – Supreme arena footing distributed and used by Canterbury Showplace

RavenwoodFarm.net – Ravenwood Farm Foundation non-profit rescue corporation

SouthernFarrier.com – Brett Barteld; 2nd Generation Farrier; 1990 Oklahoma Horseshoeing School -Certificate Graduate Professional Horseshoeing; Brotherhood of Working Farriers Association Certified; American Farrier’s Association Member

SunHorseTack.com – Fancy and custom-made horse halters and stuff!

USET.org/United States Equestrian Team Foundation – We support them with a non-profit banner advertisement.

YouMightAsWellJump.com – Rob Bowman – amazing artistic photographer

Affiliate websites for your viewing and shopping pleasure:

HorsesintheSouth.com/FEITV

NaturalPetVet.net/horsesinthesouth

And, we have too many blog contributors to list here, so please see the Contributor category on AHorseBlog.com as these keep growing every day.

Jerry and Teri also wish to thank Sheila Van Dusen, honorary EVP, for all of the assistance she has provided since our beginnings in 2000, plus Jason Ellerbee, for his assistance as our Associate Editor and analyst, Chris Dunn and Linda Bourdow for their accounting assistance, Rob Bowman for his amazing photography, Charles Bryant for his amazing programming work on our website and blog, and Beth Webb for her amazing graphic design skills and assistance. Without their help, we would not have been able to keep this monster of a website and blog, plus our client sites and advertisers functioning.

A Month Long Editorial, Based on Weather & Photos of a Hawk in Our Birdbath

One of our resident hawks taking a bath in our birdbath during the heatwave.
One of our resident hawks taking a bath in our birdbath during the heatwave.

As I was going to post a new editorial back on June 15th about not having any rain and  it being 100 degrees in the shade and bam, we start getting almost daily thunderstorms!  We had been averaging 110 heat index at the first of June, which was very oppressive to go outside to do work, much less ride. I was having to water my garden twice a day which was taking up to 2 hrs or more a day, hence I got behind in web work.  My beans (or so I thought) and tomatoes are mostly done until I plant again in August, so I should have a reprieve in the harvesting soon. We have a small pool which has been invaluable to being out in this heat.

I’m in the AC a large part of the day, so my body isn’t accustomed to the heat like it is. I go out in the evening to work usually, but that is when my husband, Jerry, goes to our J-30 sailboat so I don’t have his help then… bummer.  My son is here and he is in charge of cleaning paddocks, feeding horses when Jerry isn’t around, watering other plants around house and doing horse’s feet when I haven’t, plus he is my associate editor so he is kept busy much of the day adding articles. This leaves me to the other yard work that I may want done that my husband doesn’t think is necessary (he hates it, other than mowing with the riding mower). Both of them get bothered by flies more than I do – I have darker skin and I guess it helps in repelling them.  I did have to spray myself and horses a lot at the beginning of June when the yellow flies were so bad, but they have died off or it’s because we got the fly predators and stepped up using the Natural Pet Vet Bug Check (HorsesintheSouth is an affiliate). The flies aren’t as bad now and I can deal with a couple of yellow flies landing on me as I harvest the garden.

Since the week-long rains at the end of June, I’ve had a second blooming of beans – these are the ones that weren’t doing as well as they were in a shadier area, but that is what probably helped them to reproduce being out of the blaring sun. And, I have a whole bunch of cherry tomatoes blooming and some volunteer tomato plants from last year’s cherry tomatoes that had been plowed under but came back up in different places, are producing. They are so good. I leave them in a bowl next to where I make my yerba-mate tea in the morning and I end up eating a handful while I wait for the tea to steep.

Now my website design work for the redesign for the SuncoastBedding.com site is getting in full swing, so another thing to keep me from riding or working on my own website. It never ends, does it?  Plus the grass keeps growing more from all of the rain. I use our weed-whipper and push mower which ends up ‘killing’ my arm the next day.  Even using the riding mower gets my left arm that had the shoulder replacement. If I would just do this stuff every day, my muscles wouldn’t atrophy so soon, lol.

I got some cool pictures of our resident hawk taking a bath in our birdbath, plus my husband, Jerry, did a video and put it on YouTube http://www.youtube.com/watch?v=NHVy0ov1kao (there are evidently a lot of YouTube videos of hawks taking baths…;P). These pictures were taken with my Sony digital camera with a 70-250 macro lens through my husband’s office window through the screen, but I think they still turned out really cool.

We aren’t sure if these are 2 different hawks taking a bath as in the blog gallery, you can see 1 of the hawks ‘screaming’ for the other one maybe? In the gallery you will see a hawk standing on our grapevine pole and we aren’t sure if that is a different hawk or the 1st hawk (if there is 2 of them – can anyone tell by their feathers?)

[nggallery id=23]

Anyway, I will be offering a summer/July 4th birthday (mine :D) special for advertising on our website/newsletter and I have a new sales person, Linda Bourdow to assist me. You may contact her at mktg@horsesinthesouth.com.

Watch for the July newsletter – it’s coming too. We are using a new Email Service Provider (ESP), so I still have to finish designing it; I may just send out something now and let my programmer finish the design. We are using MailChimp and is isn’t as easy to use as Constant Contact (requires that you know some html and design), but it isn’t blocked by spam filters as easily as CC is. Info is on our Sales/Special page. As usual you will get a killer deal.

It’s weird, but we are actually cooler here than in the northern states with them being in the triple digits (bummer for the Queen of England’s visit to the UN since she was last here in 1957).  But, it’s starting to heat up again and will be in the usual mid-nineties this week, sigh…

If you are a Farmville addict like I have become, join me at http://www.facebook.com/TeriRehkopf.HorsesintheSouth, then request to be my neighbor on FV. Also be sure to join my Fan page at http://www.facebook.com/HorsesintheSouth. The TeriRehkopf.HorsesintheSouth FB account is a 2nd FB account. My 1st account is already almost at the 5,000 FB friends limit, so I had to start a new account to accept new friends and add new FV neighbors as this one is at the 300 neighbors limit.  Geesh, Farmville is such a ‘time-suction’, but it is also very ‘feng shui’ like. I love their graphics. If only web design was this easy!  I swear I going to write a blog about my journey to the addiction on Farmville and seeing so many horse people Facebook friends being in the same boat as me or worse!  When I get to this, I’ll post some hints on how to get leveled-up. I love the horses that FV adds for us horse fanatics. They really have recognized our market in that respect 😀