Challenge Choreographers and Music Makers Log 100s of Volunteer Hours

Six riders and their horses enter the arena in flamboyant costumes or more traditional dressage attire; pink is the predominant color. The 12 athletes line up in close formation and the music begins.

It’s the Challenge of the Americas (COTA) and, this year, five teams of Grand Prix riders and their well-trained horses will go head-to-head in precisely choreographed team quadrilles set to themed music — all to raise funds for the Breast Cancer Research Foundation through Play for P.I.N.K.

The colorfully festive event involves hundreds of volunteer hours and key to the event’s success are the quadrille teams whose riders, coaches, choreographers, music creators, grooms and support staff donate their expertise and time to help COTA achieve its goal to find a cure for breast cancer in our lifetime. Read more about the choreographers and music makers and how they make the magic happen here.

VIP tickets to the Challenge of the Americas Gala are available now. You can see more information about what a Gold, Silver, or Bronze table patronage includes as well as the benefits of becoming a Partner for Pink at You may purchase your VIP tickets, including individual seats, here. VIP seating with dinner and dancing begin at 6:00 p.m.

General Admission tickets will be available at the gate on the night of the event. Gates will open at 5:00 p.m. for General Admission seating. Tickets are $20 per adult and children 12 and under are FREE. Food and beverage will be available for purchase at the venue.

You can be assured that 100% of the proceeds earned from the Challenge of the Americas goes to help fund breast cancer research via Play for P.I.N.K. and the Breast Cancer Research Foundation. Play for P.I.N.K. helps turn play into serious support. To speed advances in breast cancer detection, treatment, and survivorship, Play for P.I.N.K. (Prevention, Immediate diagnosis, New technology, Knowledge) supports thousands of volunteers nationwide as they raise funds for research through sporting and lifestyle events. Their efforts raise $4.9 million annually — and 100% goes to the Breast Cancer Research Foundation.

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