WHIA Partners with Equine Resources International, LLC

Nashville, TN – July 14, 2011 – The Women’s Horse Industry Association is pleased to announce that a partnership has been formed between the WHIA and Equine Resources International, LLC.

Equine Resources International (ERI) is one of the premiere marketing communications companies servicing the equine industry. Formed by well-known entrepreneur, Lua Oas Southard, the company has had over the years an illustrious list of clients, including current clients Pfizer Animal Health and the American Equestrian Trade Association (AETA). Southard has won numerous awards for her work including being named 2010/2011 Professional Woman of the Year by the National Association of Professional Women (NAPW).

ERI will work on behalf of the WHIA to bring in sponsors for the groups upcoming charity benefit and awards program called “Rhythm & Hooves”. The event will be held in conjunction with the WHIA’s annual networking conference in Nashville October 6-8 at the Radisson Hotel Opryland. It will benefit several equine charities including the Cloud Foundation, The Equestrian Aid Foundation and NetPosse.com. Awards called the “Whinnys” will be given out to music industry professionals who have used their high visibility to promote saving horses and the equine industry in general.

“The WHIA is delighted to partner with Lua and her staff at ERI,” said Catherine Masters, Executive Director for the WHIA.  “Lua and ERI has been a supporting member of our group since it began and they understand our desire to promote the equine industry. Her expertise and connections will help us make this event something that will grow bigger and better each year.”

“The WHIA is a wonderful networking association for the equine industry,” said Lua Southard, CEO and owner of Equine Resources International. “We, at ERI, are excited to work with the WHIA and help them make their Rhythm and Hooves Charity Benefit an event to remember.”

The ERI staff provides clients with a breadth of knowledge and experience in varying segments of the equestrian market, including Arabians to Quarter Horses, and dressage to reining, western pleasure and jumping.  Coupled with their strong relationships to professionals throughout the market, this personal experience helps ERI associates truly understand the needs of owners and trainers and how best to communicate with them.  For more information on ERI’s clients and services, visit www.equineresources.com.

The Women’s Horse Industry Association is a business networking organization which helps its members connect with one another for social, education and business.  The WHIA helps its members gather the information they need to become more successful in their equine businesses and to promote the advancement of women in the equine industry.  For more information on the WHIA, please visit www.womenshorseindustry.com.


Catherine Masters

Lua Oas Southard
Equine Resources International, LLC

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