Revolution Appointed by Saudi Equestrian for Online Role

7 March 2012 – Revolution Sports Marketing Group has been appointed by the Saudi Arabian Equestrian Team – Saudi Equestrian – to manage its website, and to also develop its online social media accounts including Twitter and Facebook.

In what promises to be an exciting year for Saudi Equestrian, with the 2012 London Olympic Games fast approaching, it is essential that fans are kept up-to-date with the team’s results, news and developments, including new acquisitions to this highly-regarded and constantly evolving outfit.

Saudi Equestrian was founded in January 2010 with the vision of taking the team through the 2010 World Equestrian Games in Lexington, Kentucky (USA), and to prepare for the 2012 London Olympic Games. Since its formation notable results include winning a team gold medal at the 2011 Pan Arab Games in Doha (QAT) and an individual silver medal at the 2010 World Equestrian Games in Kentucky (USA). The team comprises six riders and 12 horses, and is backed-up by a dedicated team of grooms, vets, farriers and management staff. The team is based at Haras de Wisbecq in Belgium, which is approximately 30km south west of Brussels.

Ziyad Abduljawad, Managing Director of Saudi Equestrian, himself a former show jumper, feels safe in the knowledge that Revolution has a broad and established understanding of equestrian, commenting: “Revolution impressed us with their creative thinking and knowledge of digital communications channels, coupled with their comprehensive portfolio of equestrian clients, and understanding of the sport. Revolution will be key in helping Saudi Equestrian develop its brand name, but also sharing its team news on a global scale.”

Following an Olympic qualifier in Doha (QAT) in December 2011, Saudi Equestrian gained official qualification to the London Games; this is the fourth time that a Saudi Arabian equestrian team has qualified for the Olympic Games, and the fifth time Saudi Arabia has been represented at the Olympic Games in show jumping.

On the team’s Olympic accomplishment, Ziyad Abduljawad commented: “This is a milestone for Saudi Equestrian and our country, and we are all thrilled that the years of preparation have paid off. We will be working closely with Revolution in the lead-up to the Games to maximise our exposure around the world through social media channels, and we are confident that they can help us achieve this.”

Rod Kohler, Managing Director of Revolution, commented: “We are delighted to have been appointed by Saudi Equestrian, and we look forward to working alongside such a dynamic and forward-thinking team. They have massive potential going into the 2012 London Olympic Games and we are excited to be part of their journey.”

For further information please contact:
Rod Kohler, PR | Revolution Sports Marketing Group | rod@revolutionsports.co.uk | +44 (0)207 928 9999