25 September 2013 – Olympia, The London International Horse Show, one of the oldest and most established shows on the international circuit, has appointed Revolution Sports + Entertainment to build the event’s profile in the lifestyle press, and maintain the close relationship the show enjoys with its core equestrian media.
Running from Monday 16th to Sunday 22nd December, this year Olympia will feature three FEI World Cup legs in Jumping, Dressage and Driving, as well as displays from The Royal Andalusian School of Equestrian Art – the first time in 40 years that the world famous grey and black stallions have visited Great Britain.
Jo Peck, Head of Marketing at Olympia, said, “Revolution has a proven track record of taking the sport into new and original editorial areas. This approach, coupled with an in depth knowledge of the sport and great relationships with the equestrian media, made it a very easy decision for us to make.”
Rod Kohler, Managing Director at Revolution, said, “Olympia is a great show and we want to maintain its position as an equestrian Christmas institution with people of all ages for many years to come. We are delighted to have been appointed by Olympia, and look forward to working closely with them over the coming months as we prepare for the show.”
The show was originally started in 1907 and ran up to the outbreak of the 2nd World War. In 1972 Raymond Brooks-Ward reintroduced the event to the unique exhibition halls and his son Simon has run it since 1992.