The FEI and Longines have today formalised a partnership that sees the Swiss watchmaker become the FEI’s first Top Partner in a record multi-million Euro deal. The agreement is worth a nine-digit Euro sum over the next 10 years.
FEI President HRH Princess Haya and Mrs Nayla Hayek, Chair of the Board of Directors of the Swatch Group, were the joint-signatories of the contract in today’s official signing ceremony, held during a press conference in Lausanne (SUI), home of the FEI.
Under the new agreement, which marks the biggest partnership deal ever brokered by the FEI and one of the most important global sports partnerships in recent years, Longines has become the Official Timekeeper and Official Watch of the FEI.
The partnership currently involves a number of major rights packages, including the FEI World Rider Rankings for Jumping, official timekeeper of the Furusiyya FEI Nations Cup from 2013 onwards and of the FEI World Equestrian Games in 2018 and 2022. Additionally, Longines will be title sponsor of the FEI World Endurance Championships in 2016 and 2020.
Continue reading Longines Formalises Record 10-Year Partnership with the FEI
Lausanne (SUI), 27 December 2012 – Longines has become the FEI’s first Top Partner following the agreement of a historic very long-term sponsorship deal that will see the Swiss watchmaker become the Official Timekeeping Partner of the FEI.