June 12, 2010 – Despite the ‘wild, woolly West’ nature of online and social or interactive media, AHP member Lisa Kemp has successfully navigated her way into a prestigious public relations (PR) award in the New Media category, winning a Silver Trumpet Award from the Publicity Club of Chicago (PCC), the Midwest’s largest communications industry trade association.

Although Lisa’s entry was the only equine-related PR campaign, she successfully competed against some heavy hitters in the global marketplace; other winners in the New Media category included large consumer companies such as Kraft, Sara Lee, and Allstate, in addition to some of Chicago’s largest advertising and PR firms.

“I think getting this award is great because every time horses are in the public eye, it becomes an opportunity for us to get the word out about how wonderful they are and invite others to participate, which strengthens our industry,” says Lisa. “It’s also great for horse business owners, since it shows we can compete on the same playing field as the big guys when it comes to marketing and PR, thanks to technology and new media.”

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