Ejiao. One tiny word with massive global impacts. Ejiao is a gel made from boiling donkey skins. It is used in traditional Chinese medicine, cosmetics, and beauty products.

Millions of the world’s donkeys (some of whom are American wild burros) are slaughtered every year for their skins. You read that correctly. Millions.

According to Brooke USA, a nonprofit fighting to protect working equids, the world’s total burro population could be cut in half within 5 years.

That’s 22 million donkey lives lost.

The impacts of this barbaric trade extend beyond the cruel fate of the animals themselves. In impoverished rural communities, donkeys are frequently stolen and slaughtered, sometimes right outside their owner’s property. Imagine waking to find your beloved burro, the animal upon whom you rely for your livelihood, was stolen and killed while you slept.

These animals need your help.

Amazon is the leading online retailer of Ejiao in the US. Brooke USA is calling on Amazon to STOP selling this cruel product – and we want to help.

Click here to send a quick message to Amazon executives urging them to stop supplying Ejiao. Together we can make a difference for our beloved burros.

To find out more about the Ejiao trade and how you can help working horses, mules, and donkeys worldwide, please visit Brooke USA’s website HERE.

The Cloud Foundation
www.thecloudfoundation.org