June 11, 2010 – LEXINGTON, KY – The Alltech FEI World Equestrian Games, with several key sponsors and partners, will celebrate 100 Days to Go until the world’s most prestigious equestrian event comes to Kentucky with a celebration in downtown Lexington on June 17.
The Fifth Third Pavilion at Cheapside Park will be transformed into a celebration and preview of things to come from September 25-October 10, 2010, when the world championships in eight equestrian sports are contested at Lexington’s Kentucky Horse Park.
The 100 Days to Go Celebration will kick off at 11 a.m., with live music and a culinary preview of the Games, including Dippin’ Dots, Alltech Angus and Kentucky Ale.
At noon, the Games’ title sponsor, Alltech, will announce the line up for the Alltech Fortnight Festival, a sixteen-day concert series which will take place in venues around the state of Kentucky concurrent with the Games.
At 12:30 p.m., The World Games 2010 Foundation will showcase its Ariat Consumer apparel line for the Games in a fashion show. These festivities will both be emceed by WLEX anchor Nancy Cox.
From 1-3 p.m., some very unique aspects of the Games will get a special spotlight. World-renowned gardener and Kentucky native, Jon Carloftis, will host a signing of his book, Beautiful Gardens of Kentucky, while showcasing a preview of two gardens he will create at the Games venue in the Alltech Experience Pavilion and the Kentucky Experience Pavilion.
Also from 1-3 p.m., Alltech will showcase its aquaculture program, with some help from an African King Penguin and alligator from the Newport Aquarium, which will showcase its marine wildlife in the Alltech Experience and Kentucky Experience during the Games.
Throughout the entire day, the state’s Department of Travel and Tourism will preview The Kentucky Experience, which will allow Alltech FEI World Equestrian Games spectators to venture into the state’s nine tourism regions, as well as a showcase of Kentucky crafts, music, and food products. On June 17, visitors will see a small taste of Kentucky, and can view a Corvette arriving from Bowling Green in time for the celebration.
Of course, the celebration would be incomplete without the stars of the show – horses. The Kentucky Horse Park will offer a preview of its Equine Village, another destination point on the grounds of the Games, with a few majestic equine athletes.
The World Games 2010 Foundation will have a ticketing booth and several prizes, including tickets, will be given away throughout the day.
Come join the Alltech FEI World Equestrian Games for a fun, family-friendly day as we celebrate 100 Days to Go!
Those unable to come downtown to the festival can still join in the celebration by logging onto www.alltech.com, where a live video broadcast from 11 a.m. – 1 p.m. will showcase all of the excitement.
About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Federation Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States.
The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and Rood and Riddle Equine Hospital. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.
Media Contact:
Amy Walker
Alltech FEI World Equestrian Games
859-255-2010 ext. 235
awalker@feigames2010.org