The London International Horse Show ‘Live Zone’ is set to return for the 2021 edition, from 16-20 December, featuring more stars than ever. The Live Zone presents an exciting opportunity for fans and spectators to meet and interact with their favourite equestrian influencers, riders, and celebrities and this year will host talks, Q&A sessions, and interviews.
Social media sensation ‘This Esme’ returns to the London International Horse Show for the third time and will be in attendance at the Live Zone on Sunday 19 and Monday 20 December. Esme is one of the world’s most popular equestrian influencers; her career took off whilst documenting her life with her ponies and donkeys. Her engaging personality and lifestyle have seen her YouTube channel ‘This Esme’ reach over 600,000 subscribers and over 160 million views, as well as gaining a spectacular 7.8 million likes on TikTok and 272,000 followers on Instagram.
Speaking in anticipation of her appearance at the Show, Esme said: “I’m so excited to announce that I’ll be back at the amazing London International Horse Show for the third year running. Christmas just wasn’t Christmas last year without it, so I can’t wait to experience the spectacle, the Show, and of course the shopping at the London International’s new home at the Excel. It’s so exciting to be at this wonderful new venue, and this year promises to be bigger and better than ever!”
International Dressage rider, content creator, and influencer Erin Williams makes her debut as part of the Live Zone line-up for 2021. The six-time Youth European Dressage rider and owner of the clothing brand ‘Black Heart Equestrian’ has amassed an impressive 441,000 Instagram and 3.8 million TikTok followers. She has recently been dubbed the ‘most followed female equestrian on social media worldwide.’ Williams will be at the Show on Thursday 16 December.
Fan favourite, the ever-popular Teddy the Shetland, returns to the London International Horse Show on Friday 17 December and Saturday 18 December for a ‘meet and greet’ and photo opportunities. The miniature Shetland, who has over 160,000 Instagram followers and 2.2 million likes on TikTok, has become a social media superstar and even spent the summer in residence at The Goring Hotel in London meeting his fans.
Also in attendance are eventing and lifestyle influencers Megan Elphick, Tina Wallace, Emily Dunstan, and Lucy Robinson, who will be appearing on the Live Zone on Friday 17 December. The quartet’s content covers everything from schooling to stable care, alongside plenty of light-hearted action and challenges.
Alongside the exclusive opportunity to meet some of the biggest equestrian influencers in the world, the Live Zone presents a unique chance to hear from and meet elite equestrian athletes. These will include international competitors from Show Jumping, Dressage, and Driving as well as specialist equestrian experts, and guest appearances from other stars of the Show. Past guests have included Ben Maher, Charlotte Dujardin, and Clare Blading. The complete 2021 timetable will be announced in due course.
Show Director, Simon Brooks-Ward, said: “The London International Horse Show is hugely excited to announce the return of the ever-popular Live Zone. We recognise the importance and growth of social media influencers and digital bloggers, so we are delighted to be welcoming more influencers than ever before. We want to enable our visitors to have an unforgettable experience interacting with their favourite stars.”
More information about The London International Horse Show, including how to buy tickets to be part of this exclusive Olympic celebration, can be found here.
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