NBC to Broadcast 2010 Alltech FEI World Equestrian Games Opening Ceremonies in Kentucky

September 23, 2010 – LEXINGTON, KY – 1 Day to Go – When the Alltech FEI World Equestrian Games officially begin on Saturday, Kentuckians will have the opportunity to witness the pageantry and excitement of the opening ceremonies as most of the state’s NBC affiliates broadcast the event live from 7:00–9:00 p.m. EST Saturday.

The following Kentucky NBC affiliates will be carrying the live show:

·         WLEX, Lexington

·         WAVE, Louisville

·         WLWT, Cincinnati

·         WNKY, Bowling Green

·         WPSD, Paducah

·         WFIE, Evansville (Indiana)

The broadcast will be produced by Carr-Hughes Productions, the official host broadcaster of the Alltech FEI World Equestrian Games. Heading up the production will be five-time Emmy winner Jim Carr, 20-year Olympic veteran Bob Hughes and acclaimed director Brian Douglas, who led the complete broadcast production of two Olympics. The show will be hosted by Nancy Cox and Kevin Christopher of WLEX – Lexington.

The opening ceremonies will see a cast of nearly 1,500 people, ages 8 to 80, joining almost 200 horses from around the world for a celebration of dreams that will play tribute to the Games’ American debut. With scenes of the prairie, Broadway, the Wild West, and the Deep South, the show will journey through the history of horses and man as well as iconic moments in U.S. history and culture.

Forty different acts will be featured, including Kentuckian Wynonna Judd; opera stars Denyce Graves, Cynthia Lawrence and Ronan Tynan; Sara Lee Guthrie; Cherryholmes; and Jazz at Lincoln Center among other notables. World-renowned boxing legend, humanitarian, global icon and Kentucky native Muhammad Ali will also be making a special appearance.

Along with the opening ceremonies, the broadcast will also include regional features and a special preview of the coming events as eight world championships are contested over the following 15 days.

“The Alltech FEI World Equestrian Games will be an epic moment in the Commonwealth’s history. Never before has an international sporting event of this magnitude come to our Bluegrass,” said Terry Johnson, vice president of marketing and sponsorship for the Alltech FEI World Equestrian Games. “We are delighted that NBC affiliates throughout the state have partnered to bring the show to Kentuckians.”

Opening ceremony tickets are still available but selling quickly. Experience it in person by securing your tickets today at www.alltechfeigames.com/tickets or 1-888-934-2010.

An opening ceremonies mobile app is also now available for $0.99 download.

About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States.

The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and Rood and Riddle Equine Hospital. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.


Amy Walker

Public Relations, Alltech FEI World Equestrian Games



Susanna Elliott

Public Relations, Alltech



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3 thoughts on “NBC to Broadcast 2010 Alltech FEI World Equestrian Games Opening Ceremonies in Kentucky”

  1. I signed up on the 24th to see the opening ceremoney because my daughter was going to be in it. $29.00 and I have NOT been able to find it!
    I am in Hobe Sound Florida 33455 — Please tell me if you have a video I can purchase or how on earth I can watch what now occureed LAST NIGHT at 7pm.
    I am so frustrated by this.

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