Military Appreciation Day at the 2010 Alltech FEI World Equestrian Games

September 14, 2010 – LEXINGTON, KY – 10 Days to Go – The Alltech FEI World Equestrian Games will honor men and women in the military with a Military Appreciation Day on October 7th and a special Grounds Pass ticket offering.

Active Duty personnel, Reserves, National Guard, and Military retirees can purchase Grounds Pass tickets for $15 instead of the full price of $25. Up to four Grounds Pass tickets can be purchased at the $15 rate.

Tickets can be purchased September 14th-24th at any Ticketmaster outlet and must be purchased in advance. This offer is not available online as military personnel must show their certified identification badge at the time of purchase.  This ticket offering will not be available at the gate box office on October 7th.

Military personnel can find their nearest Ticketmaster outlets at or at 1-888-745-3000.

For more information about tickets to the Alltech FEI World Equestrian Games, visit or call 1-888-934-2010.

About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States.

The Games will be broadcast on NBC Sports, which marks the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $167 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan, Kentucky Ale, and the American Quarter Horse Association. For more information on the Alltech FEI World Equestrian Games please visit,

Media Contact:
Amy Walker
Alltech FEI World Equestrian Games
(859) 699-0443

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