Marty Bauman Joins Alltech National Horse Show as Director of Media Services

Marty Bauman of Classic Communications. PHOTO: ©2010 Diana DeRosa

Lexington, KY – September 7, 2011 – The Alltech National Horse Show, 128th edition, is pleased to announce the appointment of Marty Bauman as Director of Media Services and Operations.  The Alltech National Horse Show will debut at the Alltech Arena at the Kentucky Horse Park in Lexington, KY, site of the 2010 Alltech FEI World Equestrian Games, on November 2-6, 2011.

As Director of Media Services and Operations, Bauman will provide on-site media supervision and direct overall media operations during the horse show.  He and his staff will work closely with Phelps Media Group which has overall responsibility for the National’s public relations.

“Marty and I have been friends ever since I hired him to oversee the media for the American Jumping Derby in Newport, RI, back in the 1970s,” said Mason Phelps, Jr., President of the National Horse Show and of Phelps Media Group.  “He has the respect of the entire industry and with good reason.  I am thrilled that he and his Classic Communications team will be working with Phelps Media Group to provide the best possible media services for this year’s Alltech National Horse Show.”

Bauman previously served on the media staff of the National from 1984-2001 when it was at The Meadowlands Arena and Madison Square Garden, including more than a decade as its Chief Press Officer.  He has held similar positions with some of this country’s biggest equestrian events including the Rolex Kentucky Three-Day Event, the Hampton Classic Horse Show, the FEI World Cup Finals in Las Vegas and last year’s Alltech FEI World Equestrian Games.

This year’s show, designated CSI4*-W, will feature a complete schedule of ‘AA’-rated hunter divisions, including the Pony Lane Farm High Performance Hunter section. Also on the agenda, a big money Open Jumper division highlighted by the $75,000 Double H Farms Thursday’s Jump-Off class, the $60,000 Spy Coast Farm Faults Converted Speed class on Friday and of course, the $250,000 Alltech National Horse Show Grand Prix, an FEI World Cup qualifying event. $100,000 will be up for grabs for the Junior and Amateur Jumper divisions, including the $50,000 SJHOF Junior/Amateur Championships, sponsored by Sleepy P Ranch, Chansonette and Deeridge Farm. The final Sunday is highlighted by the signature event of the National Horse Show, the ASPCA Alfred B. Maclay Finals, presented by C. M. Hadfield’s Saddlery.

Founded in 1883 at the original Madison Square Garden, the National Horse Show is America’s oldest indoor horse show, firmly established as a major fixture on the national and international sports and social event calendars. The National Horse Show Association’s primary activity is the annual production of the National Horse Show and all ancillary events. Over the years, the National Horse Show has provided financial aid to many worthwhile charities.

For more information on the National Horse Show Association of America, Limited, please visit www.nhs.org.

Alltech National Horse Show, 128th Edition – Fast Facts

What:
The Alltech National Horse Show, 128th Edition, is a weeklong championship event featuring “AA”-rated hunters, open jumpers, junior/amateur jumpers, and the ASPCA Alfred B. Maclay Finals. The event will run November 2-6, 2011, in the Alltech Indoor Arena at the Kentucky Horse Park in Lexington, KY, site of the 2010 Alltech FEI World Equestrian Games(TM).

Parking:
Horse Show Exhibitors may purchase a weekly parking pass at the main Horse Park entrance for $5.00. Dogs are permitted at the Kentucky Horse Park on a leash.

Directions:
The Kentucky Horse Park is located 8 miles northeast of Lexington, Kentucky at Exit 120 on Interstate 75.

Information:
Carolyn Vincent
National Horse Show
PO Box 386
Greenvale, NY 11548

Telephone:
Phone: (516) 484-1865
Fax: (516) 484-1982

Email:
NationalHS@aol.com

Website:
www.nhs.org

Shopping:
Vendors offering equestrian equipment, apparel, jewelry and home furnishings are located in the Alltech Arena.

Additional Contacts:
Vendors – Matt Morrissey at Mmorri4398@aol.com or 941 915-3457
VIP Table Sales – Kiki Umla at KIKIUMLA@aol.com or 904-606-5541
Advertising – Laura Reed at reed.laura@insightbb.com or 859-321-7687
Sponsorship – Mason Phelps at mpjr@phelpsmediagroup.com or 561-753-3389 or Susie Webb at webb_susie@yahoo.com or 301-520-6162

Hotels:
CLARION HOTEL (formerly Holiday Inn North) – 859 – 233-0512 – Approximately 4 miles
FAIRFIELD INN & SUITES BY MARRIOTT – 859 -977-5870 – Approximately 4 miles
FOUR POINTS SHERATON – 859-259-1311 – Approximately 4 miles
LA QUINTA – 859-231-7551 – Approximately 4 miles
KNIGHTS INN – 859-231-0232 – Approximately 4 miles
EMBASSY SUITES – 859-455-5000 – Approximately 4 miles
MARRIOT GRIFFIN GATE – 859-231-5100 – Approximately 4 miles
RESIDENCE INN – 859-231-6191 – Approximately 5 miles
COURTYARD BY MARRIOT – 859-253-4646 – Approximately 5 miles
HOLIDAY INN GEORGETOWN – 502-570-0220 – Approximately 6 miles
RAMADA INN – 859-299-1261 – Approximately 6 miles
RED ROOF INN – 859-293-2626 – Approximately 6 miles
HAMPTON INN – 502-867-4888 – Approximately 6 miles
SUPER EIGHT – 502-863-4888 – Approximately 6 miles
MICROTEL INN & SUITES – 502-868-8000 – Approximately 6 miles

Management:
Kentucky Horse Shows, LLC
P. O. Box 11428
Lexington, KY 40575-1428
859-233-0492 (phone)
859-233-0495 (fax)
email: hakshows@earthlink.net
website: www.kentuckyhorseshows.com

ALLTECH MEDIA CONTACT:
Susanna Elliott
Corporate PR Manager, North America
Alltech Corporate Headquarters
3031 Catnip Hill Pike
Nicholasville, Kentucky

Telephone: (859) 887-5144
Mobile: (859) 473-2696

Email: SuElliott@alltech.com
Web site: www.alltech.com

NATIONAL HORSE SHOW MEDIA CONTACT:
Phelps Media Group, Inc.
12230 Forest Hill Blvd.
Suite 214
Wellington, FL 33414
561-753-3389 (phone)
561-753-3386 (fax)

pmginfo@phelpsmediagroup.com
www.phelpsmediagroup.com

About Alltech:
Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with 31 years’ experience in developing natural products that are scientifically proven to enhance animal health and performance. With more than 2650 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia. For further information, visit www.alltech.com. For media assets, visit www.alltech.com/press.

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