JustWorld International Official Charity Partner of the Longines/Reem Acra FEI World Cup Finals

JustWorld International Hostesses.

GL Events, the organizer of the Longines/Reem Acra FEI Show Jumping and Dressage World Cup Finals, once again supports the inspiring humanitarian organization JustWorld International during the flagship event of the spring 2014 schedule. From April 17-21, at the Lyon Eurexpo located in the beautiful French countryside, JustWorld takes center stage as the official charity partner. JustWorld International will increase awareness throughout the five-day competition, raising funds for its various projects to help impoverished children across the world.

JustWorld returns to Lyon

Equita’ Lyon and GL Events are among the most loyal of JustWorld’s charity partners. In 2012, when JustWorld first emerged in Europe, Sylvie Robert, Director of Equestrian Events at GL Events, immediately offered the opportunity to promote JustWorld’s humanitarian activities. Their warm welcome allowed JustWorld to significantly develop its reputation with the European public, thus contributing to their efforts throughout 11 years to act as a positive catalyst for change in developing countries.

“After two years of successful partnership, both from the human and financial point of view, we were extremely honored that GL Events offered to have us become the official charity partner of the FEI World Cup Finals in 2014,” said Jessica Newman, Executive Director of JustWorld International. “This is an incredible opportunity for us! Beyond uniting more riders with our cause, this opportunity encourages jobs, funds and support for our projects.”

Longines Clear The Jump

Swiss watch brand Longines has become a major partner of the equestrian sports both in the United States and abroad. Longines has chosen to renew its official support to JustWorld International for 2014. JustWorld is the beneficiary of the “Longines Clear The Jump,” where for each Longines obstacle cleared during the final two rounds of competition of the Longines FEI World Cup Jumping Final, Longines will donate to JustWorld’s global projects.

“We could not have imagined ever being so lucky,” said Newman. “Our entire team is deeply grateful to Longines for providing such support to our humanitarian projects around the globe. Longines’ help is essential to our success, providing poor children with a better future.”

JustWorld at the heart of the show

Fifteen dedicated volunteers from various countries have joined JustWorld at the Lyon Eurexpo for the Longines/Reem Acra FEI World Cup Finals. They are working alongside Newman to carry out a number of activities.

JustWorld settled in the “Golden Square”

JustWorld is set up with an information booth in conjunction with its partner Dy’on. The JustWorld International booth is located in the “Golden Square” parallel to the warm-up arena of the international ring (hall 4.2 stand 4/OR14). Hostesses dressed in the bright blue and purple of JustWorld will provide visitors with all the information to help them understand the mission of the equestrian nonprofit organization and how to get involved. Visitors and supporters will also have the opportunity to participate in various raffles.

The JustWorld raffles

Thanks to its generous partners, JustWorld will hold daily raffles with many surprises and special prizes for its winners. From Friday to Monday, the public will have the chance to win Dada Sport Fashion Clothes and new Dy’on jackets, Jin Stirrups’ stirrups, a helmet offered by Kep Italia, and most importantly, VIP box seats offered by Reem Acra, partner of the FEI World Cup Dressage Final!

Meeting top riders

Autograph sessions with some of the most famous JustWorld Ambassadors are organized for the public, providing fans with the unique opportunity to meet their idols. Kevin Staut, World No. 6, will be one of many riders who will be on site to sign autographs.

Pedro Cebulka “Official JustWorld Mascot”

Pedro Cebulka has once again returned to Equita’ Lyon as the Master of Ceremonies. His famous beard, sparkling top hat and stunning outfits designed with the exclusive JustWorld colors allow Pedro to never go unnoticed. Accompanied by his “Pedrettes,” elegant hostesses dressed in the JustWorld colors, he will be on hand during all awards ceremonies, flashing a smile and raising awareness for JustWorld.

More about JustWorld International

JustWorld International is a humanitarian organization registered under 501 (c) 3 in the United States and registered in France as an Association loi 1901. JustWorld is also part of the Lombard Odier Philanthropic Foundation, an umbrella foundation registered in Switzerland and rated. JWI has no political or religious affiliations. JustWorld acts as a catalyst for positive change in developing countries. It is through partnerships with local organizations that JustWorld can accomplish these progresses. Projects aimed at providing a basic education, vocational training and nutrition programs, health and hygiene for children in poor communities in Honduras, Cambodia, Guatemala and Brazil. More on www.justworldinternational.org.

More about Longines

LONGINES FEI WORLD CUP Jumping Western European League Title Partner, Official Timekeeper and Official Watch, LONGINES has been based in Saint-Imier (SUI) since 1832. The brand’s watchmaking expertise reflects a strong devotion to tradition, elegance and performance. LONGINES has decades of experience as the official timekeeper at world championships and as a partner of international sports federations. LONGINES’ passion for equestrian sports began in 1878, when a horse and jockey were engraved on a timepiece. Over the years, the brand has built strong and long-lasting links with equestrian sports. In 1926, for the first time, the brand was involved as timekeeper for an Official International Equestrian Competition. Today, LONGINES’ involvement in equestrianism includes Jumping, Endurance and Flat Racing. LONGINES is a member of The Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

Media Contact: Kendall Bierer
JustWorld International
phone (561) 309-9873  fax (561) 753-3386

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