25 May 2010 – The FEI has launched its first ever official video channel on YouTube http://www.youtube.com/feichannel as part of SportAccord’s The Sports Hub. This unique internet destination and comprehensive multi-sport platform provides a single access point for a whole range of sports and multi-sport events.
The Sports Hub includes a series of independently operated sub-channels categorised by sport and discipline, making it easy for sports enthusiasts to watch videos of their favorite sports and events.
With its fully customised look and feel, the new FEI channel offers equestrian fans around the world the chance to view constantly updated official equestrian videos.
The FEI channel offers users horse sport videos featuring Jumping, Dressage, Eventing, Non-Olympic Disciplines, FEI Year of Youth, FEI Clean Sport and FEI Updates/HQ. The content of the channel includes coverage from the FEI’s top competitions, key interviews, backstage moments, educational content and more. New for 2010, the FEI channel will follow the United States Equestrian Team on the 2010 Meydan FEI Nations Cup campaign trail.
With the aim of becoming the natural home of equestrian coverage and the first choice destination for all horse enthusiasts on YouTube, the FEI channel is open for the integration of third party videos. For further information on how to supply video clips, interested parties should email firstname.lastname@example.org.
The integrated social features enable viewers to rate the videos, discuss them via text comments and post selected pieces with the click of a button to the most popular social networks.
The FEI channel uses Content ID, YouTube’s content management tools, to protect and promote its content online and to ensure that it provides top quality videos for viewers around the world.
“This is a great opportunity for our sport,” says Carsten Couchouron, FEI Executive Director Commercial. “While our own platform FEI TV (www.feitv.org) will stay our preferred window for high quality live and on-demand streaming of premium events and top content, we are confident that the FEI YouTube channel will further promote our sport to new audiences as YouTube’s viewership is growing year-on-year. It represents another important step in the FEI’s plan of utilising new technologies to increase the popularity of equestrian sport around the world.”
FEI Director Press Relations