“Cowboy Man” Lyle Lovett to Headline 2010 Alltech FEI WEG Closing Ceremonies

September 21, 2010 – LEXINGTON, KY – One of America’s finest songwriters, Lyle Lovett, will bring the Alltech FEI World Equestrian Games to a vibrant finale at the October 10th closing ceremonies in Lexington, Ky.

Known for his versatility and musicality across many genres, from country and bluegrass to swing, folk ballads, gospel and blues, the four-time Grammy Award winner and his Large Band will provide a musical bookend to the Alltech FEI World Equestrian Games’ closing ceremonies’ celebration of iconic moments in U.S. history and culture.

Lovett has celebrated nearly 30 years of hits including “If I Had a Boat,” “Nobody Knows Me,” “South Texas Girl,” “That’s Right (You’re Not from Texas),” “She’s No Lady,” and his groundbreaking single, “Cowboy Man.” On his 14th album, “Natural Forces” released last year, Lovett croons a poignant line that speaks to his equestrian spirit: “Home is where my horse is.”

Lovett’s connection to the Games is not limited to the closing ceremonies. As a Texas native, he breeds and raises quarterhorses for reining, competes non-professionally as a rider, and is involved in equestrian charity work. One of his horses, Smart and Shiny, is slated to be ridden by Italy’s Marco Ricotta in Reining.

“Lyle Lovett is one of America’s greatest living singers and songwriters,” said Dr. Everett McCorvey, executive producer of the opening and closing ceremonies. “As the curtain closes on the World Equestrian Games’ debut in the United States and we bid farewell to newfound friends the world over, no one could bring us to a better concluding note than the iconic Lyle Lovett.”

In addition to his music, Lovett has appeared in 12 feature films, including several directed by the highly-acclaimed Robert Altman.

Tickets to the October 10th closing ceremonies are still available. To secure your tickets today, please visit www.alltechfeigames.com or call 1-888-934-2010.

About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States.

The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and Rood and Riddle Equine Hospital. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.

MEDIA CONTACTS:

Amy Walker

Public Relations, Alltech FEI World Equestrian Games

859-255-2010

awalker@feigames2010.org

Susanna Elliott

Public Relations, Alltech

859-473-2696

suelliott@alltech.com

Renee Pfefer

Public Relations, Lyle Lovett

914-273-0007

renee@ontourpr.com

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