Category Archives: Publications/Media

Award-Winning Equestrian Journalist Diana De Rosa to Visit Because of Horses Friday, May 24

Photo courtesy of Diana De Rosa.

For over 35 years, veteran equestrian journalist, photographer, and public relations maven Diana De Rosa has covered equestrian sport around the world, including the past eight Olympic Games, all eight World Equestrian Games, several Pan Am Games, and FEI World Cups. Diana enjoys creating richly told stories through photography and writing and has over 1,000 published credits to her name.

Diana is the owner of Press Link, a public relations firm based in Farmingdale, New York. Her past and present clients include the Hampton Classic, National and Washington International Horse Shows, USA Equestrian Trust, Healthy Horse Boutique, Running Wild, Dream Works, the American Hunter Jumper Foundation, and Twentieth Century Fox. Diana worked with the late actor Christopher Reeve for eight years before his death in 2004.

A past president of American Horse Publications, Diana is also a longtime member of the International Alliance of Equestrian Journalists. She currently is on the executive board of the Press Club of Long Island. Diana’s work has taken her to 30 countries and has even led to a stint in front of the camera when she co-hosted the annual Hampton Classic Horse Show for local TV station WVVH. She was presented with the 2005 US Equestrian Federation Media Award for Photography in recognition of a photo of show jumper Peter Wylde and Fein Cera competing at the 2004 Athens Olympics. Diana dedicated her win to Reeve.

Diana is the co-organizer of the EQUUS Film Festival, held annually in New York City with tour stops around the United States. Notable recent tour appearances by the Festival included the 2017 World Cup in Omaha, Nebraska and the 2018 World Equestrian Games in Tryon, North Carolina.

Diana is a former riding school manager and a graduate of SUNY Albany, where she studied languages.

For more information, go to BecauseofHorses.com.

A Desert Flight VIP Experience at Longines Masters of New York

Karen Pekarne with her seven friends. Diana De Rosa Photos.

Uniondale, NY, April 29, 2019 — As their cheers filled the air and they pumped their fists, it was clear the eight women who had won the Desert Flight VIP Experience at the world class Longines Masters of New York on Saturday night, April 27, were thrilled. The team behind the Desert Flight movie had done it again and won the hearts and souls of not only that night’s winners but those who had a chance to view the trailer on the jumbotron.

The plan was simple. Each afternoon and evening of this four-day show, April 25-28, after showing the trailer the ringmaster would come out and announce to the audience that he was about to make one group extra happy.

It began with a Desert Flight t-shirt tossed into the stands but in one of those was wrapped a unique VIP Experience. The person or persons who caught the winning t-shirt would go on a fun afternoon or evening journey. Combined with that VIP wristband was dinner in the lounge, souvenirs, and photo ops at some memorable sites around the Nassau Coliseum, before being escorted to the VIP seating area to get the perfect view of this powerful sport.

For the Saturday evening toss, the winning t-shirt was the last to explode into the stands. Suddenly a cheer was heard when a woman caught the final t-shirt and as she and her friends looked inside another screamed. She spied and grabbed the wristband and ran up and down the steps while the group of eight started jumping for joy.

In no time, Desert Flight team leader Stephen Williams, who had come up with the idea, was by their side explaining what they just won and guiding them down the stairs to kick off their evening.

The Desert Flight Experience

The years that led to this evening started with a vision and when the Desert Flight team threw their hat in the ring with those creating equine films, they did it with a purpose. Produced by Tell Studios in association with Samia Staehle’s Filter 4 Productions, the documentary is a compelling look at the horses and riders that compete in this highly demanding sport.

Executive director, Staehle, who competes herself, wanted to show the drive that it takes to be the best in the sport, and the compelling bond that is the only way to make the horse and rider team successful in competition. The goal was to create a film that would become a love letter to the sport of show jumping. It wasn’t long before Desert Flight became just that, evoking heartwarming emotions from everyone who watched or took part in it.

Since its inception, Desert Flight has been traveling the globe and has been showcased at some of the world’s most eminent equine events. In 2018, that journey took them to the World Equestrian Games in Tryon, NC and later that year to the prestigious EQUUS Film Festival where the film won Best of Festival as well as Best Sports Documentary. Since then it’s been traveling to cities large and small enriching the hearts of many and this evening was no exception.

Meeting Some of the Desert Flight VIP Experience Winners

Among the members who will cherish the memory of this unique opportunity was this group of eight friends who decided to enjoy their first horse show together, since how often do you get a world class horse event right in your own backyard? Encouraged by their colleague, Karen Pekarne, from Little Neck, Queens, they decided to have a girls’ night out never realizing how special it would turn out.

When Karen caught the flying t-shirt that revealed the winning wristband the team of eight were over the moon ready to enjoy their magical night. When given the choice of heading to get some nourishment, their minds were focused on only one thing. What they wanted most was to watch all the world class horses from their VIP seats.

“It was a total surprise and makes a great evening even better,” commented Karen as she and her friends posed for pictures.

While rushing off to catch up to her friends before the class began, she yelled back, “I’m excited to see the performances and the beautiful horses. This is really going to be a wonderful night.”

After the night was over, Karen couldn’t contain her thrill for what she and her friends had experienced. “The competition was exciting and different from anything I’ve ever seen. I loved the way the class was run. The riders and horses were just spectacular and talented and gorgeous to watch. We also attended the after party — so fun!”

On Sunday it was a family of four that caught the elusive t-shirt and wristband. Mackenzie Wood, who lives in New Hampshire, had never seen a horse show of this caliber before. So her father surprised her with tickets to the show. She went with her parents and grandfather and was overjoyed when the VIP Experience was added into the mix.

“It was so cool to catch the t-shirt and I was super excited to get the VIP Passes,” she commented as she and her family were getting ready for the competition to start.

Thanks to Desert Flight, a fun-filled afternoon and evening really did get even better!

Just What Is Desert Flight About?

Enamored by the horses, they all wanted to know more about the Desert Flight movie and how they could see it. In fact, this documentary short film delves into the unique relationship with the horse and why those who have been bitten by the horse bug dedicate so much time and energy to their equestrian life.

It is that sense of bonding and the visceral way in which horses enrich our lives and heighten our senses that the team of writers and videographers succeeded in capturing. It shows the strong passion and love that comes with being one with your horse and the incredible connection that these horse show people share. Whether it’s a child with a backyard horse, or an Olympian competing at the highest level, that horse-human bond is very strong.

Initially, the goal was to do something modest, just a 4-5-minute piece. However, that soon changed and grew like the branches of a tree into a full 39-minute documentary.

The film features some of the top equestrians, even some Olympic gold medalists and hearing their stories will melt your soul. The beauty is that even their candid honest words will touch your core as you attempt to hide a few tears.

If you are one of the few who has not seen this film, don’t despair: you can stream it for free via the USEF Network. For those who are not yet members of US Equestrian, a free fan membership is available to anyone using the promo code “desertflight” on the federation’s website (https://www.usef.org/network). For additional information, visit www.desertflightmovie.com and follow #desertflightmovie on social media.

dderosa1@optonline.net
516-848-4867

Six-time Olympian and American Dressage Icon Robert Dover to Visit Because of Horses April 19

Listen to Elise’s conversation with Robert Dover on the Because of Horses podcast, Friday, April 19

Robert Dover’s professional and competitive accolades have left a legacy unmatched by any other American dressage rider. A dressage specialist since the age of 19, Robert’s dedication, creativity, and commitment to excellence have proven influential in raising the standard within the sport in the U.S.

Robert made his first Olympic appearance at the 1984 Los Angeles Summer Games at the age of 28. He went on to represent the United States at the next five consecutive Olympic Games, earning four bronze medals along the way. In addition, Robert rode on four World Equestrian Games teams. In 1987, he made history by becoming the first American to win the Aachen Grand Prix since 1960, defeating six-time German Olympic gold medalist Reiner Klimke in the process.

After retiring from the competitive arena, Robert served as the technical advisor/chef d’Équipe for The Dutta Corp/U.S. Dressage Team from 2013 through the 2018 World Equestrian Games. Under his leadership, the team earned a gold medal at the 2015 Pan Am Games, a bronze at the 2016 Rio Olympic Games, and a silver at the 2018 World Equestrian Games. He has served on the U.S. Olympic committee Athlete Advisory Council and the U.S. Equestrian Team Dressage committee.

Robert is well-regarded as a coach to both established and up-and-coming international pairs. He played a critical role in fundraising for the high-performance competition and training program and has taught in several growth and development programs, seeking to increase the depth and skill of riders aiming for the international ring.

In 2007, Robert partnered with the Fox Reality Channel to create and promote a TV show called “The Search for America’s Next Equestrian Star: Dressage.” A field of 400 applicants was whittled down to just six who competed for the chance to become Robert’s second assistant trainer at his Romance Farm in Wellington, Florida, along with other prizes. He also is the creator, producer, and master of ceremonies for “American Equestrians Got Talent” that has raised hundreds of thousands of dollars for high-performance equestrian sport.

But Robert’s impact on the equestrian community extends beyond just the dressage arena. In 1996, he founded the Equestrian Aid Foundation, an organization which financially assists equestrians suffering from life-threatening illness, catastrophic accident, or injury. He remains involved as the chairman emeritus.

Through his new Robert Squared, a line of luxury vegan leather tack and equipment, he gives a portion of all the proceeds to Equestrian Aid Foundation, Brooke USA, and Danny & Ron’s Rescue.

For his overall horsemanship and dedication to the sport, in 1994 Robert was named the U.S. Olympic Male Equestrian Athlete of the Year. He was inducted into the Roemer Foundation/U.S. Dressage Federation Hall of Fame in 2008.

For more information, go to BecauseofHorses.com.

Ken Berkley & Scott Stewart Team Up with Filmmaker Ron Davis to Tackle Opioid Crisis

Wellington, Fla. – April 3, 2019 – Ken Berkley & Scott Stewart of River’s Edge Farm are executive producers of a new documentary with HARRY & SNOWMAN and LIFE IN THE DOGHOUSE filmmaker, Ron Davis. The film, TO SERVE & PROTECT, will chronicle a paradigm shift in efforts by law enforcement through the Police Assisted Addiction Recovery Initiative (PAARI) to combat the national opioid epidemic in their local communities.

“We were inspired by what PAARI is doing so we decided that this program needed national attention,” said Berkley.  Filmmaker Ron Davis had just completed LIFE IN THE DOGHOUSE, about equestrians Danny Robertshaw and Ron Danta. “I was eager to sign on to this project,” said Davis. “This film will be about a solution to the growing opioid epidemic.”

Berkley, Stewart, and Davis intend to raise $1 million through tax-deductible donations to produce the film. “This is a crisis that has touched everyone in some way and incarceration is not working. Treatment is the only answer,” said Stewart.

The producing team is hopeful that people will not only donate, but can interest friends, family, and organizations to contribute.

Watch the Trailer Here.

For more information on the film: SERVE & PROTECT

To make an online donation: DONATION

To contact producers: info@docutainmentfilms.com

Watch the Action of the $500,000 Rolex Grand Prix CSI 5* on NBC Sports Network

Relive the excitement of the $500,000 Rolex Grand Prix CSI 5* hosted during the final week of the Winter Equestrian Festival (WEF). Tune in at midnight EST on Friday, April 5 and at 6:00 p.m. EST on Tuesday, April 9th to NBC Sports Network for a special broadcast of the event.

The $500,000 Rolex Grand Prix CSI 5* is the premier event of the 12-week WEF season, featuring many of the world’s top horse and rider combinations competing against each other for the top prize of the circuit.

Watch live or set your DVR and check your local listings or click here to find NBC Sports Network.

To learn more about the Winter Equestrian Festival (WEF), please visit www.pbiec.com.

Dressage Coach and Olympian Charlotte Bredahl Appears Because of Horses Podcast Mar. 29

Charlotte Bredahl. Photo by Kathryn Burke.

DALLAS — March 27, 2019 — U.S. Olympian, dressage coach, and youth mentor Charlotte Bredahl joined Elise Gaston Chand for a conversation that airs this Friday, March 29, on the Because of Horses podcast. Originally from Denmark, Bredahl moved to California at the age of 20 with little more than a suitcase and the dream of becoming an elite equestrian. Known for her compassion, work ethic, and commitment to personal growth, Bredahl quickly rose to the Grand Prix level. She competed 42 horses over 37 years, many of whom she developed herself.

Bredahl is perhaps best known for her breathtaking performances on the quirky and sensitive Monsieur, her partner on the bronze medal winning team for the 1992 Olympics in Barcelona. She returned to the international spotlight in 1997, riding Lugano to the silver medal in the North American Championships. Bredahl trained both horses from start to the Grand Prix level. For Bredahl, riding and training has never been about winning ribbons. She loves the process of developing horses and has turned her focus almost exclusively to coaching and training others.

In 2018, Bredahl was appointed the US Equestrian Federation (USEF) Dressage Development Coach, which will allow her to help athletes to reach elite performance goals. Previously, she worked as the USEF Assistant Youth Coach and from 2009-2011, was the featured clinician for the US Dressage Federation (USDF) Adult Clinic Series, teaching riders in each of the country’s nine regions. She was presented the USDF Gold Medal of Distinction and named a USDF Honorary Instructor.

For more information, go to BecauseofHorses.com.

Live Oak International and Dutch Masters Rolex Grand Prix CSI5* on Horse & Country TV

Brian Moggre and MTM Vivre Le Reve.

Wellington, Fla. – March 15, 2019 – Horse & Country TV (H&C TV) is pleased to offer an exciting lineup of show jumping programs this weekend on its award-winning network as well as on demand. Starting on Saturday, March 16, at 9 p.m. EST, H&C TV will showcase highlights from the final leg in the East Coast division of the 2018/2019 Longines FEI Jumping World Cup™ North American League at Live Oak International in Ocala, Florida.

In addition, on Sunday, March 17, at 10:25 a.m. EST, H&C TV will be live streaming the highly anticipated Rolex Grand Prix CSI5* from the Dutch Masters (Indoor Brabant Horse Show).

Fresh off his win earlier in the week in the $35,700 Longines FEI Jumping World Cup™ Qualifier CSI3*-W, 17-year-old Brian Moggre of the United States proved that age is just a number by taking home an impressive win in the $100,000 Longines FEI Jumping World Cup™ Ocala CSI3*-W on Sunday aboard Major Wager LLC’s MTM Vivre Le Reve.

“I had such low expectations because I did so well [on Friday in the qualifier],” said Moggre. “I thought it couldn’t really get better than that. It really did get better though.”

Moggre, who is in his first year of eligibility for World Cup qualifying points, and the 10-year-old Westphalian gelding bested 38 top-ranked show jumping combinations, and six in the jump-off, to claim the win with a double-clear effort in 41.29 seconds. At such a young age, Moggre has a very promising future in the sport, as he demonstrated with his consistent results at the 2019 Live Oak International.

Sunday’s Rolex Grand Prix CSI5* is part of the Rolex Grand Slam of Show Jumping – the toughest series in show jumping offering one of the biggest prizes in the sport with a €1 million bonus going to any athlete who can consecutively win three grand prix events at the Dutch Masters, Aachen, Spruce Meadows, and CHI Geneva. If that same athlete then wins a fourth major in succession, they win an additional €1 million bonus prize.

Great Britain’s Scott Brash is the only athlete in history to have achieved such a feat in 2015 riding Hello Sanctos.

Watch the Rolex Grand Prix CSI5* at the Dutch Masters LIVE on H&C TV on Sunday at 10:25 a.m. EST! If you miss the live broadcast, H&C TV will also be replaying the entire competition as-live on Wednesday, March 20, at 8 p.m. EST as well as a highlights show of the event on Friday, March 22, at 9 p.m. EST.

H&C TV broadcasts in Europe, Australia, and in the United States on cable, satellite, and broadband television, including Roku, and online at www.horseandcountrytv.us.

Equestrian Education Expert Glenys Cox to Visit Because of Horses Podcast on March 15

Glenys Cox, equestrian coach, educator, and “trainer of trainers,” hosts the popular Horse Chats podcast and is the director of Online Horse College, which offers education and opportunities to equestrians across all facets of the industry. She believes that through better education of professionals, horses around the world will lead better lives.

Glenys is a former international three-day event and dressage competitor based in Brisbane, Queensland, Australia. She merges 40 years as a horse person with her advanced graduate study and extensive experience in the field of education. She creates programming and content designed to improve the lives of horses through the increased knowledge of those who care for them. Her specialty is preparing and training students to work within the industry.

The Horse Chats podcast first aired in 2017. It features guests who are established industry experts alongside those whose stars are still on the rise. Glenys’ mission is educating owners, riders, and trainers on best management practices and training techniques. Horse Chats listeners have a love and passion for horses, the equine industry, and a desire to improve their skills and expand their knowledge.

Under Glenys’s direction, Online Horse College offers courses that combine both practical and theoretical components on topics across the industry. Glenys believes in a hands-on approach to learning and stays in contact with each student. Online Horse College’s programs are internationally recognized for excellence.

Listen to Elise’s conversation Friday, March 15 and learn more about Glenys Cox.

For more information, go to BecauseofHorses.com.

Rolex Grand Slam of Show Jumping Multi-Channel Media Campaign Achieves Top Results

The pinnacle of international show jumping, the Rolex Grand Slam, released a ground-breaking new multi-channel media campaign in March 2018, which has demonstrated some phenomenal results since its inception.

The multi-platform campaign, which uses the strapline ‘Surpass yourself and become a legend,’ was first revealed in the form of a 60-second-long commercial and is designed to promote the dedication and passion required to win the revered Rolex Grand Slam of Show Jumping.

The Rolex Grand Slam of Show Jumping comprises the most highly regarded international show jumping events in the world, notably the four Majors, including The Dutch Masters, the CHIO Aachen, CSIO Spruce Meadows ‘Masters’ and CHI Geneva. The evocative and innovative film tells the story of a rider’s journey to achieve success, through emotive footage accompanied by a compelling narrative, relatable not only to the equestrian audience, but to anyone wanting to achieve greatness and striving to accomplish a lifetime goal.

A 30-second version of the film featured across the Rolex Grand Slam of Show Jumping’s social media channels conquering the digital world to report impressively high figures, including a reach of 12 million on Facebook. Not only was the reach high, the 30-second film generated over 3.6 million views on YouTube, outshining comparable equestrian-focused films.

The 30-second film also featured on international lifestyle online publications, including GQ, The New York Times, and Bloomberg, as part of a strategy to target a wider global audience. The strategic placements of the film achieved an enviable reach across lifestyle and economic media titles, educating new audiences on what the Rolex Grand Slam of Show Jumping is.

On the success of the campaign, the new president of the Rolex Grand Slam of Show Jumping’s Steering Committee, Marcel Hünze, commented: “This campaign is the first step towards raising awareness of the Rolex Grand Slam of Show Jumping and growing audience reach globally. Like tennis and golf, show jumping has its own Grand Slam and we want to demonstrate to the broader sporting enthusiast the parallels these three Grand Slams share, with each creating an environment for athletes to strive for excellence and pursue their dreams of becoming a legend.”

The first Major of the year takes place at The Dutch Masters in ‘s-Hertogenbosch, The Netherlands, where the world’s best riders will compete for victory in the prestigious Rolex Grand Prix on Sunday 17 March 2019. Among the stellar line-up is the Rolex Grand Slam of Show Jumping live contender, Germany’s Marcus Ehning, who will be hoping to emulate his success at CHI Geneva in December 2018 and move one step closer to lifting show jumping’s most coveted trophy.

To view the 30-second Rolex Grand Slam of Show Jumping YouTube film, click here.

© 2019 Rolex – Rolex Grand Slam

Dr. Phil McLoughlin, Sable Island Wild Horse Expert, to Visit Because of Horses March 1

Photo by Dr. Phil McLoughlin.

Dr. Phil McLoughlin, a population ecologist from the University of Saskatchewan’s Department of Biology, has been studying Sable Island’s wild horses since 2007. With the help of students and colleagues, he has named and kept track of the life histories and movements of nearly 900 animals over 12 years of research. Renowned for its history of shipwreck and its rugged, wind-swept coastline, tiny Sable Island is considered the home of one of the last remaining herds of completely wild horses in the world.

The 550 horses currently living on Sable Island are the descendants of animals first introduced in the mid-1700s. Their existence is a matter of extreme pride to the people of Nova Scotia, and the Sable Island horse has been noted as a breed of significant conservation interest due to their distinct genetic heritage. Human presence on Sable Island is limited to a handful of scientists, tourists, and the managers of the meteorological station. Its horses have never been handled or managed in any way for over 30 generations.

Using non-invasive techniques, Dr. McLoughlin has taken advantage of this unique outdoor laboratory to better understand how biological and ecological isolation has impacted these special animals. The horses are Sable Island’s only terrestrial mammal and unlike many other wild herds, they are free from predation, interspecific competition, and human influence.

Dr. McLoughlin’s Sable Island research has helped to initiate a new program to better manage populations of feral horses in the Alberta foothills. His work has further implications for the improved management of domesticated horses, from understanding the genetic challenges of closed studbooks to improving best practices which promote equine well-being.

Listen to Elise’s conversation Friday, March 1.

For more information, go to BecauseofHorses.com.