Category Archives: WHIN

WHIA Partners with Equestrian Aid Foundation for Global Breast Cancer Campaign

The Women’s Horse Industry Association has announced a global partnership with the Equestrian Aid Foundation to raise funds for women affected by breast cancer. The Equestrian Aid Foundation is a 501c3, which provides financial assistance to equestrians, horsemen and equine professionals who are suffering from catastrophic illnesses or injuries. Funding is provided for medical, rehabilitation and other basic needs, such as food and housing.

Called “Ponie Express for Breast”, the campaign consists of trail rides and hikes around the world. The events are open to everyone who wants to support this cause and all proceeds will go directly to women in the equine industry who have been or who are currently dealing with breast cancer.

“This is a great cause and one that we know many people who have been affected by this disease will support. Plus, it’s a fun way to meet other equestrians and at the same time support women in our industry. The Equestrian Aid Foundation helps many people in the equine industry and we are looking forward to helping them raise more funds for their efforts,” states WHIA Executive Director, Catherine Masters.

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Japan Equine Relief

The WHIA is collecting supplies and cash for equine businesses in Japan following the massive earthquake. We are working with the U.S. state department and Japanese associations. Details will follow soon!

Executive Director Catherine Masters lived in Japan for five years and her heart is broken by the horrible natural disaster in Japan. She is asking all of the WHIA members to help her raise money and supplies for the victims and the horses.

As soon as we are confident that our money and supplies will get to the proper authorities, we will contact you again. As you know, the breeders, the riding clubs and the horse owners will need everything. CASH is probably the best thing we can send. Due to massive destruction it may take us a little while to get the proper channels working with us.

Thanks for helping us ahead of time!

Catherine Masters
1962 Graduate of Yamato High School

Women’s Horse Industry | P.O. Box 724 | Madison | TN | 37116

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More Equestrian Leaders Signed On to Speak at Canadian Women’s Horse Industry Conference

The Canadian Women’s Horse Industry has announced more speakers for their conference March 4-5, 2011 in Toronto. The event will be held at the Crowne Plaza Airport Hotel and is open to all equine professionals. Equine Wellness Magazine is a sponsor of the event participating as the official Platinum Media Sponsor.

The BUSINESS OF HORSES panel on March 4, 2011 has added Melanie Prosser, the REACH Huron – Director, Program Services. Prosser has a lifetime’s involvement in the horse industry starting from age five. Her experience includes working in the Standardbred industry on broodmare farms and at Yearling Sales, and making training videos for educational courses with the University of Guelph. Melanie was a faculty member at Fairview College, in northern Alberta (now a N.A.I.T. campus). She owned and operated her own business, Fieldstones Equestrian Centre, providing lessons, boarding and training, as well as riding lessons and classroom teaching to working students, in addition to operating a tack store at her facility.  Upon her return to Ontario she accepted the position of Program Manager for the Office of Open Learning at the University of Guelph. Her portfolio included the award winning Equine Science Certificate online program. She helped develop the online Equine Science Diploma and the Equine Business Management Certificate. Melanie was a course developer and instructor for some of the courses, most notably the Equine Business Management course. Currently Melanie is working for the Regional Equine & Agricultural Centre of Huron Inc. (REACH Huron) as the Director, Program Services where she is developing a wide variety of courses, programs and clinics for the horse industry and local community. She is also the Lead Instructor for the University of Guelph, Ridgetown Campus Performance Horse Handler Certificate which is delivered at REACH Huron.

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WHIA Newsletter January 15, 2011

Snow is melting for most of us and we are back from the holidays. I’m sure you are noticing that things are starting to jell for you and people are wanting to do business. That’s great! We have brought in some really great new members and renewals so I hope that when we send you these contacts you’ll take some time and CONTACT some of them. These are the people that want to do business with you!

Things are pretty busy around here. We are working with our Toronto Chapter Director, Lucie Burdon-Sereda, and our Platinum Media Sponsor, John Allan at Redstone Media (Equine Wellness Magazine), to make the first WHIA Canadian Conference, March 4-5, a big success. Lucie has done a bang up job bringing in some top industry leaders as speakers. You can contact Lucie at

Here’s who we have so far: Melissa Monardo – Marketing Manager, Ontario Equestrian Federation; Melanie Prosser – REACH Huron – Director, Program Services; Lucie Burdon-Sereda – Owner – J’Equine Sport and EBPM accreditation; Sue Leslie, Ontario Horse Industry Racing Association; Sandi Holst, Holst Equation – Accountant; David Delagran, Attorney – Beard Winter, LLP; Stephanie Kirton – BFL Insurance; Jennifer Coxworthy – Owner of Richvale Saddlery; Cheryl Gibson – Equibow Canada; Dr. Barbara Sloat – Chiropractor; Dr. Nathalie Coté – DMV, DVSc, Dipl ACVS; Peter Skoggard-Sutherland-Chan School & Teaching Clinic, Equine Wellness Magazine Editors;  Christine Rolando – equine appraiser; Sharon Campbell-Rayment; Julia Sutor, Pet Memorials. Marc Andre Blouin of Agribran-Purina will be a luncheon speaker. The deadline for early bird registration is January 22, 2011. You can find out more about this event by visiting our Canadian website.

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Top Equestrian Leaders to Participate at Canadian Women’s Horse Industry Conference, March 4-5, 2011 in Toronto

The WHIA Global headquarters has announced that top equestrian leaders are signing up to participate at the WHIA Canadian conference as speakers. The conference will be held March 4-5, 2011 in Toronto at the Crowne Plaza Hotel. Equine Wellness Magazine is the Platinum Media Sponsor and will assist in the marketing and promoting of the event.

Participating on the panel entitled “THE BUSINESS OF HORSES” on March 4, 2011 is Melissa Monardo. Monardo is the Marketing Manager for the Ontario Equestrian Federation. On a horse since age four, she has enjoyed many competitive successes in the hunter/jumper rings. She earned an Honours degree in Communications at the University of Ottawa and upon graduation became the Marketing Manager at the Ontario Equestrian Federation (OEF). As Marketing Manager, Melissa helped to create a marketing department from the ground up. And, has been instrumental in developing and maintaining corporate partnerships; creating and implementing marketing campaigns; and publishing one of the most widely circulated equine publications in Ontario. Melissa is also an active volunteer, most recently working on the Take the Podium committee that raised funds in support of the Canadian Dressage team that competed at the 2010 World Equestrian Games.

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Women’s Horse Industry Association Partners with Redstone Media Group

January 4, 2011 – The Women’s Horse Industry Association is pleased to announce that a partnership has been formed with Redstone Media Group Inc. in Canada. The partnership will provide benefits to both organizations including advertising, marketing and promotions.

Part of the partnership agreement names Redstone Media Group as the official Platinum Media Sponsor for the 2011 Canadian Women’s Horse Industry Conference in Toronto March 4-5. The two-day conference will include panels covering a variety of equine related topics and will feature speakers from all areas of the industry. In addition to panels and seminars, attendees will also be able to visit with a limited number of equine exhibitors showcasing an outstanding array of products and services.

Redstone Media Group is the publisher of the world’s leading integrative health magazines for animals, with titles including Equine Wellness Magazine, Animal Wellness Magazine, and Feline Wellness Magazine. The multi-media company also offers video and digital production, web design, and flat media services to clients on both sides of the border.

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WHIA Names Pat Cleveland International Director

The Women’s Horse Industry Association is pleased to announce the appointment of Pat Cleveland as the association’s International Director. The WHIA which is less than two years old has nearly 700 members in the U.S., Canada and other countries around the world. The association is a business networking group and includes members from all disciplines and aspects of the equine industry.

Having the courage to believe in herself prepared Patricia Cleveland for shifts in career goals that provide today’s list of accomplishments. She has been a candidate for Miss Canada, a recognized Canadian Fine Artist, film animator, a graduate of the Royal Conservatory of Music and has credits in Color psychology.

Cleveland is a past member of the CEF (Canadian Equestrian Federation), AQHA, and Canadian Sport Horse Associations. Contributions as a director for the Peterborough Exhibition, The Canadian-American Saddlebred Association and others; she has held a Stewarts card, judges card, is a certified course designer, certification in coaching psychology, Equine Sports Massage and Equine Manipulation Techniques. Cleveland has many certifications from many sources of education, including Carleton University and Cornell University. She has also done extensive independent studies that pioneered frequency based therapies and advanced Bio-mechanics relating to horses. She is a well known expert in understanding bio-electric relations found in the body of the horses and the people who influence them. Her success in producing championship horses and competitive riders lead her to a management position as the Facility Designer and general contractor of a 3 year, multi-million dollar construction project called Warden Ridge Equestrian Center north of Toronto Ontario.

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Award Winning Female Jockey P. J. Cooksey to Speak at Women’s Horse Industry Conference

The Women’s Horse Industry Association is pleased to announce that PJ Cooksey will speak during the luncheon on Wednesday, September 22, 2010. The luncheon is part of the WHIA’s conference being held September 22-23, 2010 in Louisville, Kentucky at the Crowne Plaza Airport Hotel. The theme of the event is “Marketing and Managing Your Horse Industry Business” and is open to members and non-members of the association.

“Cooksey is one of the most entertaining public speakers in the industry and we are very excited that she was able to take time out of her schedule to talk with us. Her credentials are stellar and her personality is something special,” states Executive Director, Catherine Masters.

Cooksey started off as a groom at Waterford Park in West Virginia in 1978 and a short time later, became an assistant trainer of a 30 horse stable. Then the bug to become a jockey hit her. On August 20, 1979, she won in her first race aboard Turf Advisor, quickly becoming the track’s leading jockey, both male and female. Her phenomenal career has provided her with many awards and records.

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The Black Stallion Literacy Foundation to Participate at Women’s Horse Industry Conference

The Women’s Horse Industry Association is pleased to announce that The Black Stallion Literacy Foundation will participate at the 2nd Annual Conference in Louisville, Kentucky September 22-23, 2010.

The Black Stallion Literacy Foundation program is available for children in the lower elementary grades and the upper elementary grades.  Books are given to children to keep forever; in the lower elementary program, usually first grade, they are given Little Black a Pony and Little Black Goes to the Circus. After receiving their first book, the children are taken to a farm and learn how to care for a horse.  They meet the characters in the book and then read to a horse!

Upper elementary students, usually fourth and fifth graders, are given the hardback book, The Black Stallion.  Schools, a copy of the movie, The Black Stallion, and a complete curriculum that teachers truly admire and utilize.  As a reward for reading their book, these children are treated to an amazing equestrian show, the Black Stallion Show featuring performers from Arabian Nights, from Kissimmee, Florida. The show is the professional horse show that encourages children to read, brings the book to life and encourages children to read more of the books by Walter Farley.

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Women’s Horse Industry Association to Raise Money for Middle Tennessee Horses and Owners Who Were Affected by the Recent Flood

The Women’s Horse Industry Association, the largest business networking group in the world for women in the horse industry, is bringing together all of their contacts both in the horse industry and in the music industry to raise funds for the horses and owners who were affected by the recent flood in Middle Tennessee.

“A great number of horse and farm owners in Middle Tennessee have lost everything including their barns, their tack, their feed, their bedding and in some cases, even their horses. We have a huge network of women and manufacturers around the country who want to help these horses and owners. We also know that there are a lot of country music stars living in Middle Tennessee who would like to help. So, we are setting up a coalition to bring everyone together to raise the funds to help these horses and owners,” states Catherine Masters, Executive Director.

The association which is based in Nashville, Tennessee will be working with rescue groups around the country, manufacturers, horse industry suppliers and entertainers to give support for those in need.

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