Her Royal Highness The Duchess of Cornwall and Prince Charles visiting the Brooke’s work in Egypt.
Wellington, FL – February 13, 2015 – Phelps Media Group, the nation’s leading equestrian public relations company, today announced the signing of Brooke USA to their impressive roster of world-wide clients.
Brooke USA is the American fundraising arm of the Brooke, the world’s largest international equine welfare charity that also helps people and has been assisting working animals: horses, donkeys, mules and their owners in developing countries for more than 80 years. The organization’s president is Her Royal Highness The Duchess of Cornwall, wife of Great Britain’s heir to the throne, Prince Charles.
While the Brooke is headquartered in London, Brooke USA has been based at the Kentucky Horse Park in Lexington for the past two years.
A unique charity, Brooke USA focuses on raising awareness and funds for programs that alleviate suffering among working animals, which in turn improves the lives of the families that count on those animals for their daily survival. It is estimated that there are more than 100 million working equines in the developing world. Approximately 80% are suffering from chronic dehydration, exhaustion, malnutrition and outright abuse. Poor families count on these horses, mules and donkeys as their lifeline, and as such, the animals are required to perform difficult, grueling tasks and back-breaking labor under some of the world’s harshest conditions. At the same time, the poor families need these animals just to survive their daily routines.
The Brooke is in constant outreach to those families and to the working animals who serve them diligently.
Last year alone, the Brooke reached more than 1.4 million working horses, donkeys and mules, benefitting several million people in 11 of the world’s poorest countries. Their goal is to reach at least two million animals each year by 2016.
Her Royal Highness has said, “Having seen for myself the wonderful work the Brooke does in their clinics in Cairo and in Pakistan to help the suffering working animals, it makes me incredibly proud to be the President of this unique charity and to follow its course with enormous interest.”
“Phelps Media Group is equally proud to represent Brooke USA in the incredible work they’re doing, away from the spotlight of the type of horses we’re all used to working with,” said Mason Phelps, Jr. the President of Phelps Media Group International. “If we can help get the word out, here in this country, regarding the hard and challenging work this amazing charity does, then we’ve done our job. We’re delighted to have Brooke USA join our growing family.”
Petra Ingram, the CEO of the Brooke, said, “The purpose of Brooke USA is to support the world-wide programs of the Brooke in alleviating the suffering of the working equines, thus improving the lives of the families who need them,” she noted. “Americans have a close affinity with horses and at the same time, are exceedingly generous to the poor, so we believe this will be an excellent partnership.”
Brooke USA supports the overseas work of the Brooke, including a world-wide staff of approximately 1,000 people across Asia, Africa, the Middle East and Central America. They provide free veterinary care for the animals and better husbandry skills for the owners.
For more information about Brooke USA, visit their website at: www.BrookeUSA.org.
Susie Webb for Phelps Media Group, Inc. International