Global Network of Equestrian Retailers to Provide Education and Helmet Discounts
Lexington, KY (June 2nd) – Over 200 retailers have already registered to participate in Riders4Helmets International Helmet Awareness Day 2013 to be held Saturday June 22nd. The event has attracted participation from a record 16 helmet manufacturers, with retailers in Australia, Canada, Germany, UK, USA and New Zealand taking part. “We are delighted at the number of retailers who have already confirmed their participation this year,” said Lyndsey White, Riders4Helmets. “We encourage retailers to continue to register early, in order to ensure that they received their support materials in time for the event.”
International Helmet Awareness Day is not just an opportunity for equestrians to purchase a helmet at a special one-time discount, more importantly it is an opportunity for equestrians to be educated. Riders4Helmets will therefore be live streaming “Get Educated” webinars via Riders4Helmets.com on Saturday June 22nd, in which equestrians will be able to ask a variety of experts real-time questions. Riders4Helmets will announce the confirmed line-up of participants at Riders4Helmets.com prior to June 22nd. The educational aspect of International Helmet Awareness Day will be supported by participating retailers, many of whom have already made plans to offer educational events in their stores on June 22nd.
Helmet brands that have committed involvement in International Helmet Awareness Day 2013 to date include: Aegis (Devon-Aire), Antares-Sellier, Champion, Charles Owen, Dublin, Gatehouse, GPA, International Riding Helmets, KEP Italia, LAS (Leslie Sutcliffe), One K, Ovation, Samshield, Uvex, Tipperary and Troxel.
Retailers who wish to participate in the event may register by visiting www.riders4helmets.com/ihad/retailer-information/. Only retailers who register to participate via this link will be eligible to receive manufacturers’ discounts. Retailers are encouraged to register prior to June 5th, 2013 in order to ensure that they receive educational materials in time for the event. Late registrations will however, still be accepted through June 20th.
For more information on the Riders4Helmets campaign, visit Riders4Helmets.com. You can also follow the campaign at www.facebook.com/riders4helmets and http://twitter.com/riders4helmets.
Riders4Helmets was founded in early 2010 after Olympic dressage rider Courtney King Dye was seriously injured in a riding accident. King Dye, who remained in a coma for a month following her accident, was not wearing a helmet at the time of the accident, and is still undergoing rehabilitation.
Media Contact
Chad Mendell
chad@riders4helmets.com